Apps That Actually Feel Right
We've spent the last six years figuring out what makes people stay on an app versus what makes them delete it in frustration. Turns out, it's rarely about adding more features. Most apps fail because nobody thought about the person holding the phone.
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We Build From the User Back
Last month, a client came to us with a "simple" food delivery app idea. They had 47 features planned. We convinced them to launch with 8. The app now has a 4.6-star rating because people can actually navigate it without getting lost.
That's our process. We start by understanding who's using your app and what problem they're trying to solve at 11 PM when they're tired and their battery is at 14%. Then we design for that reality.
Design That Works on Actual Phones
Here's something most designers won't tell you: that beautiful mockup looks great on a 27-inch monitor but becomes completely unusable on a phone in bright sunlight. We design in context. We test on real devices. We check what happens when someone has large text enabled or when they're using the app one-handed on a bus.
Your users aren't sitting at a desk with perfect lighting. They're real people in real situations. Your interface needs to work for them.
Testing With Real People
We don't guess what works. We watch people use the interfaces we create. Sometimes it's humbling. That button you thought was obvious? Three users in a row completely missed it. That flow you were proud of? People got confused on step two.
But that's exactly why we test. Better to discover these issues with five test users than with 5,000 angry customers leaving one-star reviews.
Discovery Phase
We start by asking uncomfortable questions. Who actually needs this app? What problem keeps them up at night? What are they using now that doesn't work? We've turned down projects when the answers revealed the app wasn't going to help anyone.
Interface Architecture
Before anything looks pretty, we map out how people will move through your app. This is where we make difficult decisions about what stays and what goes. Every tap matters. Every screen needs to earn its place. We sketch, we argue, we refine.
Visual Design
Now it gets beautiful. But beautiful in service of usability. We choose colors with contrast ratios that actually work. We select fonts that remain legible at small sizes. We create interfaces that feel cohesive but never confusing.
What You Get From Working With Us
Honest Assessment
We'll tell you if your idea needs work before you spend money building the wrong thing. We've saved clients thousands by being upfront about what will and won't succeed in the market.
Complete Interface Files
You get every screen designed, every interaction specified, every edge case considered. Your developers won't be guessing what happens when someone taps that button. We document everything.
Real User Feedback
We bring in actual users to test the designs before development starts. You'll see video recordings of real people using your interface. Their confusion becomes your clarity.
Design System
Everything we create follows consistent patterns. Buttons look like buttons. Navigation makes sense. When you want to add features later, you'll have a system to follow instead of starting from scratch.
Developer Support
When your dev team has questions during implementation, we're available. We hop on calls. We clarify specs. We make sure what gets built matches what we designed.
Investment Levels
Transparent pricing for the Egyptian market. All amounts in Egyptian Pounds.
Interface Audit
- Complete interface review
- Usability report with findings
- Priority recommendations
- One revision meeting
- 2-week turnaround
Full App Design
- Discovery and research phase
- Information architecture
- All screen designs
- Interactive prototype
- User testing included
- Design system delivery
- Developer handoff support
Ongoing Support
- 20 hours of design work
- New feature design
- Interface improvements
- User feedback analysis
- Priority email support
- Monthly strategy call
We launched our retail app in November 2024 with Veralox's designs. Customer support tickets dropped by 60% compared to our old app because people could finally figure out how to use it. That's not marketing speak. That's actual data from our helpdesk system.
Let's Talk About Your App
Send us an email describing what you're building and the problems you're trying to solve. We'll respond within 24 hours with our honest take on whether we can help. No sales pressure. No generic pitches. Just a real conversation about your project.
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